Senior Manager, Digital Services
- Spearheaded 50+ end-to-end digital projects for high-profile events including concerts, tours, sporting events, and festivals, translating strategic design, technology, and marketing goals into highly engaging web experiences that significantly improved user experience, on-sale initiatives, and conversion rates.
- Optimized cross-functional project workflows across design, development, marketing, and analytics teams, resulting in a 15% reduction in average project turnaround time and enhancing overall delivery efficiency.
- Led and nurtured a team of digital specialists, optimizing resource planning and fostering professional development to significantly increase team productivity and project delivery volume.
- Collaborated with MarTech teams on the implementation of Salesforce Marketing Cloud (SFMC) data flows, specifically optimizing data integrity and connectivity to enable personalized campaign performance tracking and data-driven decision-making.
- Defined and translated complex technical requirements for internal stakeholders and external clients, ensuring seamless project handoff and accelerating the execution of critical digital initiatives.
Technologies used:
- HTML
- CSS
- JavaScript
- SFMC
- Google Analytics
- Jira
- Confluence
- Figma