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Hello, I'm Kristi

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About Me

About Me

Driving Innovation, Collaboration, and Results in Digital Transformation

As a Strategic Digital Operations leader with over 10 years of proven success, I specialize in leading cross-functional teams, optimizing workflows, and enhancing user-focused web experiences. I consistently deliver on-time, on-brand, and high-impact digital solutions that align technology, marketing, and user engagement.

I enjoy combining creativity with problem-solving and take pride in building solutions that are clear, user-focused, and aligned with business goals. I’m always learning new tools and techniques to stay adaptable in a fast-changing digital space.

Email

kking@kristilynnking.com

Phone

(818) 660-7694

Location

Los Angeles, CA

Highlighted Projects

Explore a selection of projects showcasing my expertise in digital leadership and front-end development.

HealthFees.org - Frontend work for patient billing transparency website
HealthFees.org

Responsive front-end implementation focused on clarity, accessibility, and performance.

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HealthFees.org

Frontend Development

Built and refined user-facing interfaces to make health care fees clearer and easier to navigate across devices.

Visit Site
Strength Game - A fun browser-based mini game
Strength Game

A playful browser project demonstrating DOM updates, animations, and state handling.

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Strength Game

Vanilla JS Mini-Game

Lightweight game built with HTML/CSS/JavaScript showcasing quick prototyping and interactive UI behavior.

Play Game
Wellness Recipe Site - Upcoming UI for curated recipes and meal plans
Wellness Recipe Site

Exploring a modern, accessible recipe platform with curated nutrition categories and pricing tiers.

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Wellness Recipe Site

Upcoming Project

A wellness-focused recipe experience designed for clarity, discoverability, and delightful interactions. Launching soon.

Coming Soon

Skills & Tools

A versatile blend of technical, creative, and leadership skills honed over 10+ years delivering digital solutions and experiences.

Frontend Development

HTML CSS JavaScript React
HTML/CSS92%
JavaScript86%
React80%

Tools & Platforms

Git Jira Salesforce Marketing Cloud
Git84%
Jira92%
Salesforce Marketing Cloud (SFMC)90%

Data

0%
Analytics SQL Tracking

UX/UI

0%
Accessibility User Flows Visual Design Responsive Design Style Guides Branding Integration

Collaboration & Leadership

Strategic leadership Team mentorship Cross-functional teamwork Stakeholder communication Client collaboration Collaborative problem-solving

Professional Experience

Over 10+ years of experience in digital services, design, and development.

Onsales Manager

AXS
Oct 2025 - Present
  • Lead end-to-end planning and execution of high-volume onsales across arenas and festivals, aligning operations, marketing, and engineering.
  • Coordinate pre-registration, queue strategy, and real-time readiness to maintain stability and conversion during peak demand.
  • Own stakeholder communications, post-event reporting, and continuous improvements to tooling, processes, and playbooks.

Technologies used:

  • Queue-it
  • Jira
  • Google Analytics
  • HTML
  • CSS
  • JavaScript

Senior Manager, Digital Services

AXS
Oct 2019 - Nov 2024
  • Spearheaded 50+ end-to-end digital projects for high-profile events including concerts, tours, sporting events, and festivals, translating strategic design, technology, and marketing goals into highly engaging web experiences that significantly improved user experience, on-sale initiatives, and conversion rates.
  • Optimized cross-functional project workflows across design, development, marketing, and analytics teams, resulting in a 15% reduction in average project turnaround time and enhancing overall delivery efficiency.
  • Led and nurtured a team of digital specialists, optimizing resource planning and fostering professional development to significantly increase team productivity and project delivery volume.
  • Collaborated with MarTech teams on the implementation of Salesforce Marketing Cloud (SFMC) data flows, specifically optimizing data integrity and connectivity to enable personalized campaign performance tracking and data-driven decision-making.
  • Defined and translated complex technical requirements for internal stakeholders and external clients, ensuring seamless project handoff and accelerating the execution of critical digital initiatives.

Technologies used:

  • HTML
  • CSS
  • JavaScript
  • SFMC
  • Google Analytics
  • Jira
  • Confluence
  • Figma

Digital Services Manager

AXS
Apr 2019 - Oct 2019
  • Orchestrated cross-departmental efforts to design and build high-impact, campaign-driven digital experiences, effectively translating complex business and marketing goals into performant web assets that achieved increased ticket sales, enhanced brand engagement, and optimized user experience.
  • Engineered and managed responsive landing pages for large-scale live event campaigns, consistently ensuring 99% uptime during critical peak traffic periods.
  • Oversaw the implementation of robust campaign tracking in partnership with analytics and data teams, ensuring comprehensive performance visibility that drove more effective marketing strategies.
  • Served as the primary operational liaison for internal teams and external partners, streamlining communications and accelerating execution across 20+ concurrent digital campaigns, enhancing overall project flow.
  • Oversaw critical QA processes, developed comprehensive documentation, and delivered front-end support, rigorously ensuring accessible and reliable web delivery across all platforms.

Technologies used:

  • HTML
  • CSS
  • JavaScript
  • SFMC
  • Google Analytics
  • Jira
  • Confluence
  • Figma

Technical Services Manager

AXS
May 2017 - Apr 2019
  • Delivered the successful launch of over 100 events through expert CMS builds, static page development, waiting room configurations, and transactional email setups, ensuring seamless user experiences and operational readiness.
  • Oversaw technical operations and provided rapid support for high-volume on-sales with millions of concurrent users, ensuring uninterrupted operational continuity and minimizing downtime during critical event periods.
  • Managed a high volume of clean, accurate CMS event pages and microsites, significantly enhancing data integrity and optimizing operational workflows for accelerated content delivery.
  • Diagnosed and rapidly resolved complex technical issues across diverse web systems, restoring continuous campaign functionality and preserving optimal user experience to minimize business disruption.
  • Partnered with internal stakeholders to streamline workflows and data processes, directly optimizing internal tools and communications for enhanced efficiency and improved operational alignment.

Technologies used:

  • HTML
  • CSS
  • Javascript
  • CMS
  • Jira
  • Queue-it
  • Photoshop
  • Illustrator

Associate Content Producer

AXS
Mar 2015 - May 2017
  • Produced hybrid microsite builds for rapid event launches and streamlined event creation within the CMS, optimizing go-to-market speed and content deployment.
  • Partnered with design and development teams to build engaging, user-friendly microsites that successfully drove event marketing initiatives and accelerated ticket sales.
  • Executed accurate and efficient event builds within the CMS, optimizing content for seamless user experiences and accelerating digital readiness for launches.
  • Diagnosed and resolved technical issues to ensure successful event launches and maintain continuous website functionality, minimizing disruptions.

Technologies used:

  • HTML
  • CSS
  • CMS
  • Photoshop
  • Illustrator

Get In Touch

Have a project in mind or want to discuss opportunities? Let's connect!

Contact Information

Feel free to reach out with any questions or opportunities. I'm always open to discussing new projects.

Location

Los Angeles, CA

Email

kking@kristilynnking.com

Phone

(818) 660-7694

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