Due to limitations in our ticketing platform's ability to support both a convention and concert across two venues, I led the development of a custom splash page to deliver a seamless fan experience.
The Challenge
KCON LA 2024 presented a unique challenge: coordinating a multi-venue event that included both convention-style activities and live concert performances. Our existing ticketing platform couldn't adequately handle the complexity of routing attendees between venues while maintaining a cohesive experience.
The Solution
Working closely with internal development, UX, and marketing teams, as well as the client, I spearheaded the creation of a custom digital experience that unified all event components into a single, accessible platform.
Key Features Implemented
- Responsive Design: A mobile-first web page that works seamlessly across all devices
- Integrated Information: Combined schedules, interactive maps, artist profiles, and ticketing details
- High Performance: Optimized for peak traffic periods to ensure reliability
- User-Friendly Interface: Intuitive navigation between convention and concert components
Results
The custom digital experience successfully bridged the gap between our technical limitations and fan expectations, creating a unified platform that enhanced the overall KCON LA 2024 experience for thousands of attendees.