Led the digital strategy and execution for the high-stakes Zach Bryan 2023 tour onsale, implementing custom registration flows to manage demand across 30+ arena dates.
The Challenge
Managing ticket sales for a rapidly rising artist like Zach Bryan presented unique challenges. With unprecedented demand and limited ticket inventory across 30+ arena venues, we needed a sophisticated system to ensure fair access while maintaining platform stability.
The Solution
I collaborated with cross-functional teams to execute a seamless registration event for the tour's first major onsale. By implementing strategic digital solutions, we created a fair and efficient ticketing experience that handled high traffic volumes.
Key Features Implemented
- Custom Registration Flows: Designed personalized registration processes to manage demand and prevent system overload
- Traffic Management: Utilized splash pages to divert high traffic and ensure platform stability during peak demand
- Communication Strategy: Implemented email updates and onsale alerts to keep fans informed throughout the process
Results
The implementation successfully managed the high-stakes onsale, providing fans with a fair opportunity to access tickets while maintaining system performance and user satisfaction.