Zach Bryan Tour

High-Stakes Onsale: Executed a seamless onsale for 30+ arena tour with custom registration flows

Led the digital strategy and execution for the high-stakes Zach Bryan 2023 tour onsale, implementing custom registration flows to manage demand across 30+ arena dates.

Project Details

• Collaborated with cross-functional teams for seamless execution of a large tour's first registration event.
• Utilized splash pages to divert high traffic, ensuring platform stability and a smoother fan ticketing experience
• Implemented email communication strategies for registration updates and onsale alerts.